Having worked in the merch industry for several years, I developed some lingering qualms - Lack of creative freedom, cheap production for a quick profit, branding regulations, and an overall absence of the human feel. 

So I started this little passion project in response to that. An outlet to tickle the part of my brain that requires a creative challenge and continuous cultivation of the craft. It’s really just a way to do the art that I enjoy doing whilst evolving new styles and techniques. At the same time, providing what I think merch should be: quality product from design to print to garment.

No trendy fast fashion just to make a quick buck, no AI generation taking shortcuts to an artistic endeavor, no cheap application methods. The goal is that if you get something from Butter Belly, it becomes a lasting favorite in your wardrobe. 

Our in-house, hand-crafted leisure wear will always be small batch ensuring attention to detail and that your style stays one of a kind. And we’ll bring that same philosophy to our custom designs, collaborating directly with you to make something your people will love. 

At Butter Belly, we firmly believe it’s not always about what you wear, but how you wear it. Thanks in advance for lookin’ good and feelin’ good. 

-Matty Doodles